Web Engagement Manager (Digital Marketing)

From 4 to 9 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Duties and responsibilities:

  • Plan & implement a campaign for website funnel management for incremental stickiness of a visitor.
  • Planning & designing the communication strategy for all categories campaigns across channels like Website banner for Adobe Target, Email, SMS, Webpush, Campaigns, etc.
  • Design end to end automated transactional customer engagement marketing campaign throughout the buying journey of the user, enhancing & revamping the current framework & introducing new interventions to engage with the customers and enhance their experience.
  • Handling Cross promotions - Engage users with the help of website who have purchased the policy and cross promote them relevant products basis their profile & segment.
  • Managing the existing assets like webpush, lead forms, PWA, website banners. Schedule regular webpush & other engagement tools to drive enquiries & engagement on website.
  • Candidate should have knowledge of tools like Adobe Campaign Manager, Adobe Target, Webpush, heatmaps, etc., should be able to leverage these platforms to the fullest and regularly track the performance & measure the efficacy of campaigns executed through Webpush channel, Target, SMS & Email. Also, share timely reports on Heat map, Lead form, Webpush , Adobe Target & VMN services.
  • Handle complete digital store management for branches on Google My Store, all the request raised pertaining to digital branches and other requests need to be timely fulfilled. Closely manage the branches digital stores, look for avenue for business generation.
  • Identify gaps & work on business critical project and liaison with the Internal teams like IT, products, compliance, legal, BS&T, customer connect, Information security, UI/UX ,etc for smooth implementation of digital campaigns.

Disclaimer - HDFC Life does not charge applicants any recruitment fee or a deposit in return for job offers. HDFC Life does not authorize any third party to make employment offers, refer or place candidates, for a fee charged to the applicant

Role:Social Media Marketing

Salary: Not Disclosed by Recruiter


Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Any Postgraduate,MBA/PGDM in Any Specialization

Company Profile


HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.

HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website, www.hdfclife.com
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