Senior Manager – Digital Marketing

from 6 to 10 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles & Responsibilities

  • End to end ownership & implementation of digital transformation projects
  • Unified CRM for Online channel
  • Digital Content Management System (CMS)
  • Online customer data platform (CDP)
  • Development of cart based smart buying journey on the website
  • Report automation
  • End to end automation of the processes across the buying journey
  • Business & call center attribution automation
  • Payout/Vendor governance & budget management for the entire department
  • Automation of reports, insights & dashboards
  • Derive business insights through analytics & statistical analysis to aid performance improvement
  • Customer experience improvement related projects
  • Work with the leadership team to design, research, develop, analyze & suggest define digital transformation projects for the department
  • Evaluation and onboarding of new vendors and tools



Candidate Requirement

  • MBA with minimum 6 years of overall experience
  • Candidate should have an experience in Digital Project Management
  • Has a fair understanding of dynamics of a life insurance industry specifically online business
  • Knowledge of Google analytics, machine learning


HDFC Life does not charge applicants any recruitment fee or a deposit in return for job offers. HDFC Life does not authorize any third party to make employment offers, refer or place candidates, for a fee charged to the applicant.

Role:Project Manager-IT/Software

Salary: Not Disclosed by Recruiter

Industry:Insurance

Functional Area:IT Software - eCommerce, Internet Technologies

Role Category:Project Management

Employment Type:Full Time, Permanent

Education-

UG:

PG:MBA/PGDM in Any Specialization

Doctorate:

Company Profile

HDFC LIFE INSURANCE COMPANY LIMITED

HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.

HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website, www.hdfclife.com
Company Info
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Contact Company:HDFC LIFE INSURANCE COMPANY LIMITED

Address:LODHA EXCELUS,13TH FLOOR,,N M JOSHI MARG,MAHALAXMI, MUMBAI, Maharashtra, India