Senior Manager- Channel Marketing

From 6 to 8 year(s) of experience
₹ 12,00,000 - 16,00,000 P.A.

Job Description

Job title: Senior Manager- Channel Marketing

Work Location: Mumbai (Corporate)

Department: Marketing

About the Department : At Marketing, we strive to be the most relevant and obvious brand choice for consumers/customers, partners, employees and other stakeholders.

• Ensure HDFC Life is a brand of choice for Bancassurance distributors and their customers
• Enhance brand affinity among channel partner's customers and employees, by maintaining the strong brand health in their ecosystem
• Designing and execution of Strategic initiatives to Ring fence our leadership position, by creating differentiation through Marketing campaigns
• Lead Product, segments and category based communication , basis research insights and business focus
• Amplify Brand initiatives through distribution networks

Duties and responsibilities:

• Increase the SOV of the brand among Partner's employees and customers, through marketing communication and campaigns
• Design and execute innovative and effective Marketing programs for efficient channel marketing management with measurable results
• Ensure presence across partners offline and digital assets, regular partner engagement across hierarchy
• Build and develop niche segments and Product categories basis channel and org focus
• Ensure 360 degree Product launch and product drive for internal and external stakeholders
• Conceptualizing and designing of Education & Enablement tools, by analyzing the need gap
• Conceptualize & design online/offline customer campaigns for business generation
• Creating differentiated value in Channel Partner Management through Marketing initiatives
• Innovation and experiential led BTL campaigns with focus on reach, performance, use of different mediums
• Amplifying Brand campaigns through Distribution network
• Design Marketing Solution to business and channel specific needs
• Continuous thinking and improvisation through innovation, marketing & business understanding to create business and brand impact
• Contribute and lead various functional/org level strategic projects
• Work in close coordination with the internal Key Account Teams and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective.
• Ensure Compliance to brand and regulatory guidelines , Budget management
• Team Management ( 1-2 team members)

Education and/or Work Experience Requirements:

• MBA (full time), with a Post Graduate degree in Marketing
• A proven track record of performance with at least 6-8 years of experience in Marketing & communication designing across online and offline mediums
• Interpersonal skills - the Incumbent is required to interact with cross functional stakeholders and should be able to establish good working relationships and coordination with key Partners
• Influential skills- to interact and influence the senior channel stakeholders, backed by subject expertise and data
• Ability to understand research and market insights and stitch to the marketing solutions
• Adherence to TATs, with focus on quality
• Ability to work under pressure and meet deadlines
• Adherence to operational processes and guidelines
• Adherence to accounting (billing & payment) processes & budget management
• Overall Agency & Vendor Management & Performance
• Team Management
• Understanding and knowledge of various sub functions of Marketing and ability to envisage the bigger marketing experience for the end user and customer, with a 360 degree approach. Good Communication and Creative bent of mind
• Ability to derive functional objective basis the organizational goals. Innovation driven approach

Role:Performance Marketing Manager

Salary: 12,00,000 - 16,00,000 P.A.


Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent


PG:MBA/PGDM in Any Specialization

Company Profile


HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.

HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website,
Company Info
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Contact Company:HDFC Life