Deputy Manager – Persistency (Communication & Campaign Mgt)(#FlexiJob)

from 3 to 5 year(s) of Experience
Anywhere in India

Job Description

Explore exciting opportunities with us and work as per your terms. #MyJobMyTerms

We are diverse and inclusive! We are flexible and accommodating! In a nutshell, this is how we at #HDFCLife describe our work culture.

Our work environment is conducive to diverse talent profiles such as housewives, retired professionals, freelancers, second career women professionals etc. who are keen to work on retainer basis. We offer flexibility on location and/or time across variety of jobs. All you need is desktop/ laptop and high speed internet connection! You can cross over to a permanent job with us whenever there is a requirement. T&C apply

Roles & Responsibilities

  • Devise multi channel integrated marketing campaigns with the aim to retain customers. The objective is to ensure that customers are reminded of the importance of paying their due premiums on time.
  • Manage end to end process of designing content, getting it approved from stakeholders (Products and Compliance), implementing the campaign and measurement of success of the campaign.
  • Write, edit and proofread all communication content (Emails, SMS, Social Media, Calling Scripts) and produce best in class content to meet business objective.
  • Develop communication templates using design software and ensure that the organisation brand guidelines are adhered to in all campaigns.
  • Coordinate with internal and external stakeholders such as Compliance, Communications, Campaign Management agency and external campaign partners to ensure seamless execution of campaigns.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Maintain regular measurement of the ROI of campaigns.
  • Collect and use data insights to form new campaigns based on customer response.
  • Keep track of current and new trends in marketing communications and design communication campaigns accordingly.

Candidate requirement

  • Any Graduate
  • 3-5 years of experience in Campaign Management/Digital Content in Insurance or BFSI Industry
  • Must posses good written and verbal communication skills
  • Technical know how of Dreamweaver, Macromedia Flash, Photoshop, MS FrontPage and other related applications
  • Experience of data Management and co-ordination with stakeholders

Candidate Profile:

Looking for Job Flexibility?

For flexibility of Location, you may mention "#Myjobmyterms#Location" on your resume
For flexibility of Time, you may mention "#Myjobmyterms#Time" on your resume
For flexibility of both Time and Location, you may mention "#Myjobmyterms#Location Time" on your resume

Note: We are diverse and inclusive! We are flexible and accommodating! We do not want to turn down a good applicant because of constraints of time and location. So choose the flexibility you wish to and we promise to assess your candidature without any bias and will short-list it purely based on its suitability for the job

Type "FlexiJob" in the search bar of the Find your fit section of our Career Page to check all jobs offering flexibility.

Salary: INR 4,00,000 - 6,50,000 PA.


Functional Area:ITES, BPO, KPO, LPO, Customer Service, Operations

Role Category:Voice

Role:Team Leader -(NonTechnical)

Employment Type:Full Time, Permanent

Key Skills

Desired Candidate Profile

Please refer to the Job description above



Doctorate:Other Doctorate

Company Profile

HDFC Standard Life Insurance Company Ltd

HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website,
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Contact Company:HDFC Standard Life Insurance Company Ltd