Associate Vice President – Persistency

from 8 to 10 year(s) of Experience

Job Description

Roles and Responsibilities

Roles & Responsibilities:

• Study & understand products, customer behavior and historic trends and arrive at the persistency numbers for the year based on historic trends
• Drive implementation of campaign management, cloud telephony solutions
•Active relationship building with channel partners and their TPP teams to drive persistency for the organization
• Supervise the roles of Sr. Manager Branch support and Manger Sales support
• Ensure drill down monthly, renewal, revival etc so that the targets set for relevant teams to influence with defined ownerships
• Ensure regular updates /scoreboards to the teams on achievement
• Key Alerts on the regional / zonal trends and highlights - constant interaction with branches/field/customers and take feedback and suggestions from the field for enablers
• Execute/ Implement strategic initiatives to boost persistency levels
• Monitor all initiatives taken and campaign launches with Measures
• Study and present the Targets Vs actual with reasons for Achievement /Short fall with action planning to ensure targets
• Manage the Overall Persistency Team & Expectations thereof
• Lead Strategies and optimize existing processes at the Call Center
• Understand and effectively manage entire Call Center Persistency Unit.
• Provide regular update and ensure proper planning to ensure effective handling of in process/policies /products of HDFC SL
• Conduct regular internal checks to critically evaluate the performance
• Ensure Compliance to all legal and regulatory norms
• Manage the overall productivity of call center and maintain key data and reports at regular basis.
• Handle all escalated queries and communication for persistency with success ratios maintained. Identify process gaps and plug process gaps from a long term perspective

Candidate requirement:

  • Total 8-10 yrs experience with minimum 4 yrs experience in leading team
  • Education: Minimum Graduate

Salary: Not Disclosed by Recruiter


Functional Area:Other

Key Skills


UG:Any Graduate - Any Specialization

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile


HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website,
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