Associate Manager – Customer Connect (Digital Team)

from 3 to 5 year(s) of Experience

Job Description

Roles and Responsibilities

  • Robotics (Artificial Intelligence & Natural Language processing)
  • Responsible for end to end implementation of the projects for Customer Service touch points.
  • Should have knowledge of project life cycle steps like Vendor Evaluation, POC, Business Case, Scope Document, Agreement, UAT Testing and Post Production issues handling.
  • Should be able to identify additional scenarios that can be automated and collaborate with the vendors to execute them.
  • Promotional Campaigns:
  • Conduct campaigns to promote the emerging channels of Customer Service via Email, Facebook, Twitter, SMS and Website. To measure the success of campaigns through parameters like Click Rates/Open Rates.
    b) Run promotional campaigns on Twitter for engagement and promoting usage.
    c) Define the target audience from the different policy stages like renewal, servicing and buying.

Candidate requirement

  • Any Graduate/Post Graduate
  • Proficient in UAT Testing and conducting Campaigns
  • Should have good experience in NLP & Robotics

Desired Candidate Profile

Please refer to the Job Description above

Salary: Not Disclosed by Recruiter


Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager

Employment Type:Full Time, Permanent

Key Skills

Desired Candidate Profile

Please refer to the Job description above



Doctorate:Other Doctorate

Company Profile


HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) ('HDFC Life' / ‘Company’) is a joint venture between HDFC Ltd., one of India’s leading housing finance institution and Standard Life Aberdeen, a global investment company.

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. As on March 31, 2020 the Company had 37 individual and 11 group products in its portfolio, along with 6 optional rider benefits, catering to a diverse range of customer needs.

HDFC Life continues to benefit from its presence across the country with 421 branches and additional distribution touchpoints through several partnerships. The partnerships comprise 270 bancassurance partners including NBFCs (Non-Banking Financial Companies), MFIs (Micro Finance Institutions), SFBs (Small Finance Banks), etc. and more than 40 new ecosystem partners. The Company is also strengthened by a strong base of financial consultants.

In Fiscal 2012, The Company established a wholly-owned subsidiary, HDFC Pension Management Company Ltd., to operate its pension fund business under the National Pension Scheme (NPS). And in Fiscal 2016, the Company established its first international wholly-owned subsidiary in the UAE, HDFC International Life and Re Company Ltd., to operate its reinsurance business

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