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Sr.Manager - UI UX & Mobility - E-Commerce and Digital Marketing

9 - 14 YearsMumbai

Posted: 12 days ago

Job Description

Overall Purpose of Role :-

An esteemed brand and a market leader in the private insurance space, HDFC Life is one of India's respected long-term life insurance solutions provider. It plans to extend and maintain the leadership in the digital space. It is already a leader in the same in several aspects and wishes to now dominate through innovation. This requires people who can innovate and initiate transformational projects in the digital space, especially E-Commerce. The incumbent will have to play an important role in leading a team, defining their growth paths and drive various digital marketing & E-Commerce projects

Job Description :-


  • The person must be keen to work on the E-Commerce platform and will have to lead the entire cycle - Plan, Create, Measure, Analyze, Implement the learning.
  • Understand Online User Behavior using various Analytics tools available. Needs to have a drive to make business / marketing plans and achieve the set business targets.
  • Take complete ownership of UI UX across HDFC Life digital assets and laying out the Digital Asset strategy for each asset in terms of KPIs, approach etc
  • Understand user behavior on the website using analytics tools like Google Analytics, comscore, Omniture, Lead Tracking Systems etc .
  • Responsible for reducing bounce rates, drop outs at each stage of the buying funnel and ensure a high degree of DIY purchase (customer not having to use call center, chat)
  • Ensure best practices are followed while designing leading to great visual experience and minimization of performance and load times of each page.
  • Co-ordination, Management & Proactive follow-ups with Online Business, IT , Marketing & other diverse hierarchical, procedural stakeholders to complete the tasks at hand with in the required time and ensuring the highest quality.
  • Responsible for the web product quality and ensure necessary compliance / legal & stake holder approvals are in place.
  • Monitor the performance of the E-Commerce portal on a daily basis, suggest / implement necessary performance enhancements post discussing with the stake holders.
  • Take complete ownership for the HDFC Life Mobile App Product and giving an end to end experience - Explore, Decide, Buy, Service, Renew, Claim.
  • Responsible for business targets through the mobile app and increasing HDFC Life mobile app download and rating across Android, iOS & Windows.
  • Lead UI UX & Mobility for the E- Commerce & Digital Marketing Team and Contribute in team building by hiring quality resources, training them and laying out the growth path.

Candidate Requirement :-

  • B.Tech / B. Design Graduate with minimum 9 to 12 years of work experience into Digital Marketing / E-Commerce (UI/ UX Analytics , Mobile App- Marketing & Sales and Project Management Skills)
  • Expertise of UI UX in terms of User research, segmentation & user groups, personas, IA, User Journeys, Wireframing, Task Profiles, Scenarios, User Testing, Mobile first Design strategy & practices etc.
  • Should be a go getter with a know-how of E-Commerce, Customer Experience & User Interface, Analytics Online customer service, Response management, Analytics etc and should be aware of latest trends in the same.
  • Candidate must have experience of handling a Team of more than 5 Members .


Salary: Not Disclosed by Recruiter
Industry: Insurance
Functional Area: IT Software - eCommerce, Internet Technologies
Role Category: Programming & Design
Role: Project Lead
Employment Type: Permanent Job, Full Time
Keyskills:

Desired Candidate Profile


Education:UG -B.Sc - Any Specialization, B.Tech/B.E. - Any Specialization, B.Des. - Any Specialization
PG - MS/M.Sc(Science) - Any Specialization, M.Tech - Any Specialization, M.Des. - Any Specialization

Company Profile

HDFC Standard Life Insurance Company Ltd
HDFC Standard Life Insurance Company Ltd. is one of India's leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and The Standard Life Insurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry.
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Contact Details

Recruiter Name:Vasundhara Joshi

Contact Company:HDFC Standard Life Insurance Company Ltd

Telephone:00000000