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Manager- Digital Marketing

5 - 7 YearsMumbai, Mumbai Suburbs

Posted: 8 days ago

Job Description

1. Category Management
  • Responsible for increasing HDFC Life Brand Awareness & consideration on digital platforms for different product categories
  • Work closely with Digital Assets and Business team to identify customer pain points and devise creative solutions to address the same
  • Brief creative agency on the campaigns objective, define target audience and device communication ideas/formats
  • Coordinate with Media agency to target the defined audience with relevant media platforms and work on optimizing the media plan
  • To devise, implement and run innovative campaigns across campaigns in line with the budgets
  • Create and maintain metrics reports to showcase the health of the campaigns

2. Content Management:
  • Responsible for delivering communication and content for campaigns in multiple formats
  • Insure campaign creative adhere to Brand and Compliance guidelines
  • Manage Content marketing for 3rd party Publishers + Native advertising and optimize performance to meet the defined measures

3. Operations
  • Manage Vendor performance evaluation, on-boarding and billing on regular basis
  • Regular Agency coordination for campaign execution, performance evaluation
  • Coordination with Internal & External teams for proper execution of campaigns

4. Other Capabilities
  • Should have more than 4 years of work experience in digital marketing
  • Good understanding of Google Analytics, Omniture and media planning
  • Should be well versed with Digital marketing tools and good understanding of KPIs to be measured across different social/digital platforms

Salary: Not Disclosed by Recruiter
Industry: Insurance
Employment Type: Permanent Job, Full Time

Company Profile

HDFC Standard Life Insurance Company Ltd
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC)
HDFC Life’s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health.
HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website,
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Contact Details

Contact Company:HDFC Standard Life Insurance Company Ltd