Deputy Manager Digital Marketing (Programmatic & Push Marketing)

4 - 8 Years
Mumbai, Mumbai Suburbs

Job Description

Translating campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
Managing agencies for campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking
Developing strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
Collaborating with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time
Training, supporting and managing the day to day responsibilities and QAing work.
Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
Keeping key stakeholders updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader programmatic team

Salary: Not Disclosed by Recruiter


Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Direct Marketing Manager


Desired Candidate Profile

Please refer to the Job description above

Company Profile


HDFC Life Insurance Company Ltd. is one of India's leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and The Standard Life Insurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry.
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Recruiter Name:HR Department